This is one of an increasing number of articles that show how the recession is driving people to join professional social networking sites such as, in this case, LinkedIn and Xing. Online networks a magnet for job-seekers | Technology | Reuters
The fact that it was written by the Reuters news agency means it will be very widely read. Reuters has traditionally made its income from charging newspapers, television and radio stations across the world for the right to publish it articles.
For people who are insecure in their jobs this type of article represents both good and bad news. The increasing popularity of social networking services means employers will turn to them as a means of filling vacancies. But how do you differentiate yourself from the millions of other people also registering in the hope of improving their job prospects?
One of the people quoted in the Reuters article says it took him a long time to build up his network to the point where it helped him to find a job last year. Now it's much more difficult.
There is a powerful argument for investing a little cash to boost your online career. If nothing else it means you'll probably be competing in a space that's a little less crowded. After all if you're unemployed you've nothing better to do all day than post copies of your resume on free sites.
You'll still need to put some effort into networking. Money alone won't buy you friends. But it is worth cehecking out the premium options offered by social networking and employment websites.
On ki work's site we offer the option of paying $50 a month to become an accredited expert. This gives increased prominence to your online brand, allows you to certify professionals and buyers while, most importantly, giving you the opportunity to earn from leveraging your network. You'll find plenty more information here at ki work.
Of course most people won't pay a subscription for any online service and many of them may prosper. But is worth thinking about whether it might be worth boosting your earning prospects by investing a little cash along with your time.